The Design Brief: A Completely Ready design brief

A completely ready design brief is half the success of a rebranding or design project. Reach all the mandatory and relevant info from the consumer and a comprehensive insight into the client's brand offers you with an excellent foundation for the proper brand identity and design solution.


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As a designer or brand consultant, a properly ready design brief offers multiple sources of concepts to figure with. Unless you've got a clear understanding of what the consumer needs and wishes you waste your time attempting to design something out of nothing and therefore the client finally ends up spending extra money than budgeted for as a results of the specified modifications…which naturally makes each parties happy.

Depending on the actual project you'll want a particular design brief. which means if you're making a logo or developing a website, the consumer design brief are going to be completely different. However, there's some general data regarding your company and what you wish to attain, that ought to provides a sensible idea in any design scenario. Here are some general queries which will facilitate me and fellow designers and consultants:

The Design Brief Title

What does your business do?

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Who is your target market?

• Age
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• Sex
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• Income
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• Occupation
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• Location
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What is unique about your business or product?

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Who is your competition?

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What is your aim? What are your goals?

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How do you want your clients to feel about the brand? What is the message you want to communicate?

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What is your budget or Range?

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Providing a rough guide enables the consultant or designer with an idea of the type of marketing and design solution that can be provided to you.

What is your deadline?

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Provide the designer with current and past design and marketing materials.

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