5 Creative Print Ad Campaigns That Promoting The Beauty of Design

Lately, online advertising became the main choice of many advertisers to reach their target market, but that does not mean print advertising period has ended. Print ad campaigns still provide many benefits and have a major role in the marketing strategy. The marketers these days are often pursued a strategy that arguably quite effective, which combines online campaign and print ad campaigns.

In the world of print advertising, magazine and newspaper potentially targeting more specific target audience such as in the demographic sphere. Readership Demographics for example, which includes monthly income, age, location, and the average monthly expenditure is some important information to be known by the advertisers.

Print ad campaigns such as those found in magazines and newspapers have several advantages over online advertising. Print ad campaigns tend to draw the reader's attention longer, and the messages carried by the print ad campaigns also tend to be remembered longer by its readers.

Readers of the print media are also a loyal reader. People who read magazines or newspapers tend to have a habit of regular reading. This loyalty if used together with attractive print ad campaigns will make the print media as an important medium for branding.

What Factors Effect How Print Ad Campaigns Work?

It is inseparable from the beauty of the design of the print ad campaigns. Many famous brands are using creative design to reach their target market. Scope of competition in an effort to attract the target market is very tight at this time, and in fact many brands that are competing for the attention of the audience tried to stand out by promoting the beauty and creativity of a design. Corporate logo design factors combined with a creative message in a design will bring a certain emotion that affects one's decision.

Here are Five Big Brands that Utilize the Beauty of the Design to Attract the Attention of Their Customers.

Nikon Print Ad Campaign

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Nikon is a great name for camera products. As a big brand that has worldwide popularity, Nikon uses print ads campaign to win the hearts of their customers. What you can see from this print ad? The print ad campaign cleverly shows the sharpness of the Nikon camera shots. The print ad is illustrated in a photograph of a man with a forest backdrop behind which delivers creative messages from Nikon that things that can not be captured by the naked eye is able to captured by Nikon camera with the sharpness of focus. This ad is smart enough to emphasize the message that Nikon is a superior brand of camera products.

Pringles Print Ad Campaign

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It is not an easy task to create a design that can amaze a lot of people's eyes at once convey the creative message in it. It requires professional experience, an understanding of the product and the target market. Pringles answered the challenge with their ‘Hot air Balloon’ print ad. Pringles is a great brand for snacks. ‘Potato chips’ which is a product of Pringles has released their latest product: Pringles Hot and Spicy. It's a well-designed print ad, illustrated with a man who is able to fly a hot air balloon with his mouth because of the spicy taste after eating Pringles potato chips. It is a smart and awesome print ad design.

Ikea Print Ad Campaign

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Print campaign ads that clearly highlight the beauty of design and clear message that Ikea is a name that should you choose for your furniture needs. Everyone has known Ikea furniture product, which is known worldwide. The print ad campaign focuses on the interior design of a van, with a wide range of Ikea products. It does feel very fit with Ikea brand identity as well as its products.

Pantene Print Ad Campaign

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Pantene is a great brand for hair beauty, especially shampoo. Pantene also harness the potential of print ad campaigns in conveying the message to the target market. Print ad design is very beautiful and creative. With the slogan 'Hair Power', Pantene ad depicts the story of a man who where caught in large waves (hair). It is a funny, creative and unique print ad.

Ford Print Ad Campaign

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This is a campaign of Ford aimed for Environmental Mission. The design is very creative with the clever slogan. The design has a slogan: "Those who helps nature end up helping themselves". The design is unique with a very clear message and is able to attract many people.

Conclusion

By looking at these five unique designs we can understand that today's business world has such a tight competition, but armed with smart design, unique and creative it will be able to assist in delivering a brand message to the target market. How about you? Surely you know that it is very crucial design factor in building a marketing strategy.