Why Creativity?

Creativity, according to David Chambell view is an idea or innovative nature of human thought, useful, and understandable. Questioning the meaning and usefulness of creativity is like questioning the meaning of food for living things, or the water to the plants. It is hard to imagine the creation of the work without creativity.


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Meaning of the word creative (creative) itself actually revolves around the issue only to create or produce something. But in a practical sense, the word 'creative' is often used to refer to a new creation or a novelty. This could mean that the idea of ​​freshness aspect precedence in the creation, not just reps or stereotyping. It can also be seen from the value of originality and uniqueness of the mode of delivery. It could also be an alternative to "the other way", even though the core of the message is actually no different from that which existed.

Depth of creativity can also be measured from the value of the effectiveness or quality of achievement. The significance of the meaning of the word 'creative' here should aim to end positively, as the opinion of David Chambell: useful. It is actually to distinguish from a mere 'significant difference'. It is also able to produce value in the form of certain experiences for the audience.

'Creative' also needs to knock on suitability, the context of the theme of the issue, the value of problem solving, as well as the weight and the responsibility that goes, so not every novelty creation can necessarily be called creative. The responsibility in question is the conceptual underpinnings that accompany the creation. Creativity, of course, not falling from the sky, but must be learned, cultivated, and it should be developed intense and continuously.