Graphic Design in Brochure

In any area of business, graphic design is always used, no matter how small or big a company is. For some people paying a graphic designer can be money consuming due to the high price a graphic designer asked. However, it is never a lot of expenses or money consuming for a company to hire a graphic designer. Have graphic design in company means investment. This is because the design is specially made in order to attract more customers so this is may also called as a marketing tool.

Graphic Design in Brochure

How can a design become a marketing tool? Let’s take brochure design as an example. A graphic designer personally designs and creates a brochure based on the company’s goods or services. In this case he is demanded to create as eye catching and attractive brochure as possible to get people’s attention. This is a good way to get more customers for a company.

Brochure Ideas

Whether you are a full time or freelancer, professional or beginner graphic designer, you will always have to gain many ideas in creating your brochure design. Once you have understood the company profile along with the goods or services and marketplace, you can start bringing ideas into your mind. Brainstorming is a good idea to do. The first one is artwork ideas. As graphic design is a form of art, then you must be able to combine the art while highlighting the company’s products.

Graphic Design in Brochure

This is where your creativity really works, such as in creating graphic elements. In addition, you should also focus on the layout ideas. Remember that the brochure is dedicated to the customers so you need to make an interesting layout so that the readers will not throw the brochures away. The next idea is always about typography, a thing where it can determine whether or not the customers or readers are attracted. Give simple text with no heavy blocks of type is a good thing to do. So many texts stated on the brochure will make readers reluctant to read. A good brochure design will place customers to a pleasure in reading and finally they will be interested in knowing more about company’s goods.

Brochure Design Inspiration

Graphic Design Inspirations

It is always a common situation when a graphic design who is doing brochure design is stuck with no ideas to come up with. Graphic design relates to art so it needs good mood and inspiration for a graphic designer to do. However, things will not get it as an excuse when you are doing a company’s order where you have deadlines. In this case, waiting for inspiration which you don’t know when to get it will be time consuming. You should be active in finding inspiration.

Graphic Design in Brochure

Where to get it? The first one is always refer to other brochures from other companies. Collecting and knowing each design of brochures will let you gain ideas of what will be the best things to apply in the brochure design. The next one is through browsing. There are a lot of brochure samples you can learn. It doesn’t mean imitate and do the plagiarism, you only need to grasp the idea and finally put it into yours. Magazines and books can also be your source of inspiration.

Brochure Design Tips